The change of identification is a signal that the brand is developing. A signal outward and inward the organisation.
Maga – polish producer of salads has joined the European food concern – Signature Foods. The new owner decided to revitalise the brand – introduce new products, packaging and communication. Those tasks entrusted to Brandwell.
The first stage of the work was rejuvenating the logo. We retained the basic attributes of the original one, but font is no longer deformed, and the shield, on which the name appears, has got a new shape. New logo has gained harmony and tasteful look.
Can traditional family salads and hipster dishes be covered by one umbrella brand?
Over the years, Maga has hammered out a reputation of traditional salads producer. The ambition of the new owners was to expand their offer to new generations of customers – for flavours seekers, trend setters and all those for whom health is important. Strategic workshops conducted with the client resulted in establishing new brand architecture, in which Maga became the endorser of new sub-brands. That’s how Mam Racjęby Maga was brought to the world. That’s how Maga expanded its competences to the convenience food category.