According to the Discovery channel, history is not a set of dates and events, but stories that can be told from different perspectives. What actually decides how a new identification looks is the casting of new light, along with various points of view and different perspectives. A TV channel’s graphic design involves many elements – end-boards, IPMs, ad-bumps, menus, single pointers etc., but the most important element of all is the channel bug – the logo. For Discovery’s History channel, that symbol is the letter H, in sharp perspective and in an unexpected light, seen in a so-called negative space. This is a very sharp and characteristic object, quickly and easily remembered by the viewer, an important feature in the channel’s rivalry with dozens of other logos belonging to competing channels.

Discovery Historia

Evrēe

Fernet

Guarana Bang

Hana Sushi

Logotypes

Lovi

Lubelska

Mamut

Mincer Pharma

Moonlight

Perino

Permen

Purlés

Soap and Glory

Stock London Gin

Wyborowa Lemon Drop

Yonelle