{"componentChunkName":"component---src-templates-project-template-jsx","path":"/pl/portfolio/raw_paleo","result":{"data":{"markdownRemark":{"html":"<p>Współpraca z Vet Expert zaczęła się od prośby o „lekki tuning gotowego już projektu opakowania”, a zakończyła na czymś z goła większym. Vet Expert przeszedł głęboki rebranding, wszystkie produkty tej marki otrzymały nowy system graficzny, a ów „gotowy” projekt opakowania poszedł do kosza.</p>\n<p>Projektowanie opakowań to nie tylko sprawność graficzna i poczucie estetyki. Ważny jest w nim sens i cel, a te poprzedza analiza architektury marki, pozycjonowanie marki i ustalenie spójnej architektury informacji. Dopiero na nie nakłada się grafika. Taką ścieżkę zaproponowaliśmy i dzięki temu powstał spektakularny efekt. Strategiczne wybory znalazły swój wyraz w projektach. Opakowania łączą profesjonalizm, wysokie kompetencje i wiarygodność. Marka nie tylko zaistniała na rynku, ale wręcz nim zatrzęsła.</p>\n<p>Zobacz również rebranding i projekty opakowań marki Vet Expert.</p>","htmlAst":{"type":"root","children":[{"type":"element","tagName":"p","properties":{},"children":[{"type":"text","value":"Współpraca z Vet Expert zaczęła się od prośby o „lekki tuning gotowego już projektu opakowania”, a zakończyła na czymś z goła większym. Vet Expert przeszedł głęboki rebranding, wszystkie produkty tej marki otrzymały nowy system graficzny, a ów „gotowy” projekt opakowania poszedł do kosza."}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"text","value":"Projektowanie opakowań to nie tylko sprawność graficzna i poczucie estetyki. Ważny jest w nim sens i cel, a te poprzedza analiza architektury marki, pozycjonowanie marki i ustalenie spójnej architektury informacji. Dopiero na nie nakłada się grafika. Taką ścieżkę zaproponowaliśmy i dzięki temu powstał spektakularny efekt. Strategiczne wybory znalazły swój wyraz w projektach. Opakowania łączą profesjonalizm, wysokie kompetencje i wiarygodność. Marka nie tylko zaistniała na rynku, ale wręcz nim zatrzęsła."}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"text","value":"Zobacz również rebranding i projekty opakowań marki Vet Expert."}]}],"data":{"quirksMode":false}},"frontmatter":{"slug":"raw_paleo","producer":"Raw Paleo","product":"Raw Paleo","heading":"Brand extension. B2B do B2C.","occurrence":["full-image","text","image","image","image","text","image","image","image","image","text"],"categories":["communication.strategy","brand.logo","packaging","promo.materials"],"order":5,"thumbnail":{"childImageSharp":{"original":{"src":"/static/RawPaleo-Thumb-ef1bffe73a2f66a195fa35858f3af755.jpg"}}}}},"locales":{"edges":[{"node":{"ns":"about_us","data":"{\"mainHeading\":\"Brandwell to agencja brandingowa. Od 12 lat tworzymy lub odświeżamy marki, projektujemy identyfikacje i opakowania.\",\"heading1\":\"Co robimy?\",\"what_we_do.block1.1\":\"Strategia marki\",\"what_we_do.block1.2\":\"Audyt portfolio marki\",\"what_we_do.block1.3\":\"Architektura marki\",\"what_we_do.block1.4\":\"Pozycjonowanie marki\",\"what_we_do.block2.1\":\"Projektowanie marki\",\"what_we_do.block2.2\":\"Projektowanie logo\",\"what_we_do.block2.3\":\"Identyfikacja Wizualna\",\"what_we_do.block3.1\":\"Projektowanie opakowań\",\"what_we_do.block3.2\":\"Kreacja nazw\",\"what_we_do.block3.3\":\"Projektowanie opakowań\",\"what_we_do.block3.4\":\"DTP. Przygotowanie do druku\",\"what_we_do.block4.1\":\"Projektowanie strukturalne\",\"what_we_do.block4.2\":\"Projektowanie kształtów opakowań\",\"what_we_do.block4.3\":\"Opracowanie dokumentacji produkcyjnej\",\"heading2\":\"Jak to robimy?\",\"how_we_do.paragraph1\":\"Ściśle współpracujemy z naszymi klientami. Uważamy, że partnerstwo i wzajemne zaufanie jest fundamentem w budowaniu prawdziwych wartości. Klienci przekazują nam wiedzę o swojej branży, specyfice swoich klientów i kluczowych parametrach jakimi kierują się w procesie wyboru. My wskazujemy jak do nich dotrzeć.\",\"how_we_do.paragraph2\":\"Projektujemy marki ze świadomością celu – tak, by komunikowały się ze swoimi odbiorcami w adekwatny i atrakcyjny dla nich sposób. Nie tworzymy jedynie kolorowych obrazków. Nasze projekty to przemyślane narzędzia do skutecznej rywalizacji o klienta.\",\"heading3\":\"Proces\",\"process.paragraph1\":\"Rozpoczynamy od prac strategicznych. Zaczynamy od zdefiniowania miejsca w którym znajduje się marka. Określamy jej grupę kluczowych odbiorców. Odtwarzamy ich świat, by łatwiej zrozumieć ich prawdziwe potrzeby. Szukamy unikalnych cech marki, by zbudować w jej oparciu przewagę rynkową.\",\"process.paragraph2\":\"Dzięki poprzedzeniu prac kreatywnych analizami strategicznymi tworzymy świadomie. Jesteśmy artystami, ale nie oderwanymi od biznesowej rzeczywistości. Według nas projekty mają odzwierciedlać zawarte w strategii cele i być dopasowane dla grupy docelowej.\",\"process.paragraph3\":\"Realizacja. Łączymy kompetencje wielu osób, tak by uzyskać jak najlepszy efekt. Organizujemy sesje fotograficzne, zatrudniamy najlepszych ilustratorów, zdolnych copywriterów, art directorów i typografów. Finalnie przygotowujemy prace do druku.\",\"heading4\":\"Czego nie robimy?\",\"what_we_dont.bold\":\"Nie bierzemy udziału w bezpłatnych przetargach.\",\"what_we_dont.paragraph1\":\"Nie stronimy od udziału w konkursach, ale bierzemy w nich udział pod warunkiem, że nasza praca zostanie opłacona.\"}","language":"pl"}},{"node":{"ns":"other","data":"{\"write_to_us\":\"Napisz do nas\",\"or_call\":\"albo zadzwoń\",\"scope_of_work\":\"Zakres prac\",\"cookies\":\"Używamy plików cookies\"}","language":"pl"}},{"node":{"ns":"pizza_dough","data":"{\"pizza.mainHeading\":\"Przepis na ciasto na pizzę.\",\"pizza.paragraph1\":\"Chcesz wiedzieć jak przygotować znakomite ciasto na pizze? Oto przepis jaki znajdziesz na mące Młynu Grodziec typu 750. To przepis na 4 pizze.\",\"pizza.paragraph2\":\"Czego potrzebujesz?\",\"pizza.ingredient1\":\"600 g mąki 750\",\"pizza.ingredient2\":\"360 g wody\",\"pizza.ingredient3\":\"25 g drożdży świeżych albo 8 g suchych\",\"pizza.ingredient4\":\"1 płaska łyżeczka cukru\",\"pizza.ingredient5\":\"1 łyżeczka soli\",\"pizza.ingredient6\":\"2 łyżki oliwy\",\"pizza.paragraph3\":\"Trzy kroki do znakomitego ciasta.\",\"pizza.block1\":\"1) Nalej wodę do głębokiej misy, dodaj drożdże, cukier i 50g mąki. Przykryj miskę wilgotną ścierką i odstaw w ciepłe miejsce na kwadrans. Po kwadransie zobaczysz spieniony zaczyn. Dodaj sól, pozostałą mąkę i oliwę.\",\"pizza.block2\":\"2) Wymieszaj zgrubnie (jeszcze nie musisz łączyć składników na gładką masę). Ponownie przykryj misę wilgotną ściereczką i odstaw w ciepłe miejsce na godzinę.\",\"pizza.block3\":\"3) wyrób ciasto do postaci gładkiej masy i pozostaw do dalszego wyrastania. Pamiętaj o przykryciu misy wilgotną ściereczką albo folią spożywczą. Odstaw do wyrastania na conajmniej kolejną godzinę i... zrobione!\",\"pizza.block4\":\"Spody pizzy wyrabiaj na blacie posypanym mąką. Traktuj ciasto delikatnie - rozciągaj je, formuj delikatnie, by uwięzione w nim pęcherzyki powietrza pozostały na miejscu. Pizza z takim ciastem będzie pyszna, chrupka i prawdziwie włoska. Buon Appetito!\"}","language":"pl"}},{"node":{"ns":"strategy","data":"{\"strategy.mainHeading\":\"Strategia. Kluczowy etap świadomego projektowania.\",\"strategy.paragraph1\":\"Przeglądając projekty łatwo je sprowadzić do prostej oceny: ładne - nieładne. Dla nas to za mało. My analizujemy je pod wieloma kątami: zasadne czy niezasadne, dla kogoś czy dla nikogo, spójne czy chaotyczne, o czymś czy o niczym. To, że projekty muszą być warsztatowo dobre jest warunkiem koniecznym, ale nie wystarczającym.\",\"strategy.paragraph2\":\"Projekty, według nas, powinny być wynikiem świadomego planu, docierać do konkretnych odbiorców, spełniać konkretne potrzeby konsumenckie i realizować cele biznesowe. Właśnie dlatego prace strategiczne są kluczowe w procsie tworzenia marki. To one definiują kierunki w których rozwinie się proces projektowy.\",\"strategy.block1.heading\":\"Proces\",\"strategy.block1.body1\":\"Nie ma jednego scenariusza, bo klienci są różni i ich potrzeby też. Często jednak wygląda to tak… Klient przesyła do nas zapytanie, załącza brief będący zestawem wytycznych i opisem tego co chciałby osiągnąć. My uważnie go czytamy, przyglądamy się komunikacji i projektom jego opakowań oraz analizujemy całą kategorię. Jeśli uznamy, że ilość informacji o marce jest niewystarczająca sugrujemy przeprowadzenie warsztatów strategicznych. Ich wynikiem jest pozycjonowanie i dokument wyznaczający zredefioniowane zadania.\",\"strategy.block1.body2\":\"Wiedząc o czym i dla kogo jest marka możemy rozpocząć projektowanie. Wtedy jednak jest to projekowanie świadome, celowe i nieprzypadkowe. Wtedy już nie chodzi tylko o to czy jest ładnie, ale czy również z sensem.\",\"strategy.block2.heading\":\"Architektura marki\",\"strategy.block2.body\":\"Istotą audytu architektury marki jest analiza i rekomendacja zależności jakie mają panować w ramach portfolio produktów oferowanych przez klienta. Siłą analizy przeprowadzonej przez konsultanta zewnętrznego jest niezależność oceny, umiejętność przyjmowania perspektywy klienta marki i doświadczenie w przeprowadzaniu takich „porządkowań”. Efektem procesu jest zrozumiały podział oferty na jej część flagową, linie premium, economy, submarki albo wręcz wydzielenie zupełnie nowej marki. Czasami efekt jest odwrotny - zalecana jest unifikacja i likwidacja zbędnych nic nie wnoszących podziałów. Każdy przypadek jest inny. Sensowna architektura pomaga odbiorcom rozumieć markę i uniknąć dysonansów poznawczych. Analiza architektury marki stanowi ważny wstęp do określenia pozycjonowania komunikacyjnego.\",\"strategy.heading2\":\"Metoda Tripod™\",\"strategy.paragraph3\":\"W naszej autorskiej metodzie pozycjonowania analizujemy trzy filary, które wiodą do esencji marki: koncept biznesowy - to na ile jest innowacyjny w metodzie, w produkcie, dostarczaniu rozwiązań; odbiorca marki - jego świat, potrzeby i przekonania o kategorii; sama marka - jakie odbicie ma kształtować u odbiorcy, jaki jest jej styl, język, wartości i historia jaką opowiada. Jaki archetyp bohatera ozwierciedla markę. Warsztaty strategiczne stanowią podstawę opracowania pozycjonowania. Ono zaś wytycza ramy komunikacji - jej język i styl.\"}","language":"pl"}},{"node":{"ns":"translation","data":"{\"sample\":2,\"test\":\"polish test\",\"brand.book\":\"księga marki\",\"brand.strategy\":\"strategia marki\",\"brand.name\":\"nazwa marki\",\"brand.logo\":\"logo marki\",\"brand.copy\":\"hasło marki\",\"logo.design\":\"projekt logo\",\"logo.anniversary\":\"Logo okolicznościowe\",\"branding\":\"branding\",\"redesign.logo\":\"redesign logo\",\"lifting.logo\":\"lifting logo marki\",\"packaging\":\"projekty opakowań\",\"communication\":\"komunikacja\",\"communication.strategy\":\"strategia komunikacji\",\"marketing.communication\":\"komunikacja marketingowa\",\"promo.materials\":\"materiały promocyjne marki\",\"support.materials\":\"materiały wsparcia\",\"printed.materials\":\"materiały drukowane\",\"marketing.materials\":\"projekty materiałów marketingowych\",\"rebranding\":\"rebranding\",\"tv.graphics\":\"opracowanie graficzne kanału TV\",\"portfolio\":\"portfolio\",\"strategia\":\"strategia\",\"o_nas\":\"o nas\",\"kontakt\":\"kontakt\"}","language":"pl"}}]},"desktopImages":{"edges":[{"node":{"id":"099e0716-205a-5d23-a7e2-f1119e8a7262","relativeDirectory":"projects/30_RAW_PALEO/images","childImageSharp":{"id":"a09d4d2e-89cf-59d6-b284-183a231e0d09","gatsbyImageData":{"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,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"},"images":{"fallback":{"src":"/static/0f99ba1111336bb1439ef143575837e0/cbefb/2.jpg","srcSet":"/static/0f99ba1111336bb1439ef143575837e0/3a8a8/2.jpg 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