Keep your distance.
When creating packaging, we always look for a brand’s uniqueness, characteristics, expressiveness and essence. In the case of Expression – a producer of printer toners – the starting points for the creation of a packaging system were expression and halftone raster point. The expression was obvious – this was after all what the brand was called, while the raster is an inherent feature of printing. These two elements resulted in packaging unlike any other in the category. What particularly distinguishes them is the fact that the drawings of characters become all the more legible the greater the distance from which they are viewed.
For the Expression brand, we also created brand architecture, dividing its portfolio into premium and economy products. For the latter we also designed a packaging system. A different one, so as not to raise any doubts that we are dealing with a cheaper, but equally attractive product.
Permen
Timecode
Essensey
Discovery Historia
Luksja
Sava
Plantway
Miło
Yonelle Men
Aura
Amore Pasta
True
Hellena
Raw Paleo
Vet Expert
Soap and Glory
Evree
Yonelle
Mincer Pharma
Arkana
Sky Girls
Bardo
Perino
Młyn Grodziec
El Cartel
Empire
Lovi
Hana sushi
Mamut
Maga
Purles
Stock
Lubelska
