There’s always a good reason to rebrand
Celebrating a 20th anniversary is the perfect moment to refresh a brand’s image, especially if the last branding efforts took place a decade ago. Even if a brand already has a well-designed identity, a facelift can help emphasize its vitality, says Pablo Biardzki from Brandwell, the agency responsible for refreshing Timecode’s identity.
Initially, the client requested a subtle identity update and the design of a graphic element highlighting the company’s 20th anniversary. Additionally, the brief called for energizing the brand’s image—with more color and more vibrancy.
The logo underwent a gentle facelift, while the brand’s emblem was created from scratch. Three simple geometric shapes form the symbol of a camera—a device inherently associated with the world of an agency that produces advertising communication. Timecode also gained a new, vibrant color palette. The entire identity reflects the spirit of being forever young at twenty.
Discovery Historia
Luksja
Sava
Plantway
Miło
Yonelle Men
Aura
Amore Pasta
True
Hellena
Raw Paleo
Vet Expert
Soap and Glory
Evree
Yonelle
Mincer Pharma
Arkana
Sky Girls
Bardo
Perino
Młyn Grodziec
El Cartel
Empire
Lovi
Hana sushi
Mamut
Maga
Purles
Stock
Lubelska
Fernet
Expression
